2012-09-19
A multiple case study on customer co-creation in the fashion and footwear industry
Publication
Publication
Does the degree of involvement in customer co-creation activities impact the NPD process performance?
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, , , | |
Dittrich, K., Wiele, A. van der | |
hdl.handle.net/2105/21774 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Meyer, F.K. (2012, September 19). A multiple case study on customer co-creation in the fashion and footwear industry. Management of Innovation. Retrieved from http://hdl.handle.net/2105/21774
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