A multiple case study on customer co-creation in the fashion and footwear industry: Does the degree of involvement in customer co-creation activities impact the NPD process performance?

Additional Metadata
Keywords	Customer co creation, Customer involvement, New product development, Performance
Thesis Advisor	Dittrich, K., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/21774
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meyer, F.K. (2012, September 19). A multiple case study on customer co-creation in the fashion and footwear industry: Does the degree of involvement in customer co-creation activities impact the NPD process performance?. Management of Innovation. Retrieved from http://hdl.handle.net/2105/21774

A multiple case study on customer co-creation in the fashion and footwear industry