Viral marketing on Facebook: The overrated influence of sweepstake promotions

Additional Metadata
Keywords	Word of mouth (WOM), Social networks, Viral marketing, Sales promotions, Facebook, Sweepstakes
Thesis Advisor	Everdingen, Y.M. van, Li, T.
Persistent URL	hdl.handle.net/2105/21825
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lersch, H.D.C. (2013). Viral marketing on Facebook: The overrated influence of sweepstake promotions. In International Management CEMS.http://hdl.handle.net/2105/21825

Viral marketing on Facebook