The power of online buzz in sales forecasts: A field study in the video game industry

Additional Metadata
Keywords	Online forum, Word of mouth (WOM), Sales forecasts, Video games industry/market/sector, Online review
Thesis Advisor	Koppius, O.R., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/21827
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Struik, J.M. (2011). The power of online buzz in sales forecasts: A field study in the video game industry. In Business Information Management.http://hdl.handle.net/2105/21827

The power of online buzz in sales forecasts