The power of online buzz in sales forecasts: A field study in the video game industry

Additional Metadata
Keywords	Online forum, Word of mouth (WOM), Sales forecasts, Video games industry/market/sector, Online review
Thesis Advisor	Koppius, O.R., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/21827
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Struik, J.M. (2011, September 20). The power of online buzz in sales forecasts: A field study in the video game industry. Business Information Management. Retrieved from http://hdl.handle.net/2105/21827

The power of online buzz in sales forecasts