International social media marketing: The impact of local versus global social media marketing on social media marketing success

Additional Metadata
Keywords	Social media, Digital marketing, Information management, Market segmentation
Thesis Advisor	Boons, M., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22035
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ghahvechi Mashhadi, A. (2015). International social media marketing: The impact of local versus global social media marketing on social media marketing success. In Business Information Management.http://hdl.handle.net/2105/22035

International social media marketing