Implementing gender identity to increase social media word of mouth

Additional Metadata
Keywords	Word of mouth (WOM), Social media, Identity, Gender, Facebook
Thesis Advisor	Boons, M., Paolacci, G.
Persistent URL	hdl.handle.net/2105/22056
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Winden, D.M. van. (2014). Implementing gender identity to increase social media word of mouth. In Business Information Management.http://hdl.handle.net/2105/22056

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