Vertical product line extensions in the smartphone industry: To extend or not to extend, that is the question

Additional Metadata
Keywords	Vertical extensions, Purchase intention, Brands, Smartphones
Thesis Advisor	Everdingen, Y.M. van, Tarakci, M.
Persistent URL	hdl.handle.net/2105/22060
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Armonaite, E. (2015, February 27). Vertical product line extensions in the smartphone industry: To extend or not to extend, that is the question. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22060

Vertical product line extensions in the smartphone industry