Factors of advertising mediums that affect mobile advertising performance and design

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Keywords	Mobile advertising, Ubiquity, Advertising mediums
Thesis Advisor	Li, T., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22080
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhao, S. (2014). Factors of advertising mediums that affect mobile advertising performance and design. In Business Information Management.http://hdl.handle.net/2105/22080

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