Disentangling conversion attribution: Introducing a customer stage approach to algorithmic multi-channel conversion attribution models

Additional Metadata
Keywords	Conversion attribution, Customer journeys, Multichanneling
Thesis Advisor	Li, T., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22087
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, F. (2014, August 29). Disentangling conversion attribution: Introducing a customer stage approach to algorithmic multi-channel conversion attribution models. Business Information Management. Retrieved from http://hdl.handle.net/2105/22087

Disentangling conversion attribution