2014-08-29
Disentangling conversion attribution
Publication
Publication
Introducing a customer stage approach to algorithmic multi-channel conversion attribution models
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Li, T., Tsekouras, D. | |
hdl.handle.net/2105/22087 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Verhoef, F. (2014, August 29). Disentangling conversion attribution. Business Information Management. Retrieved from http://hdl.handle.net/2105/22087
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