Disentangling conversion attribution: Introducing a customer stage approach to algorithmic multi-channel conversion attribution models

Additional Metadata
Keywords	Conversion attribution, Customer journeys, Multichanneling
Thesis Advisor	Li, T., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22087
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verhoef, F. (2014). Disentangling conversion attribution: Introducing a customer stage approach to algorithmic multi-channel conversion attribution models. In Business Information Management.http://hdl.handle.net/2105/22087

Disentangling conversion attribution