The impacts of online textual comments on customer conversion rate: An empirical study based on Taobao.com

Additional Metadata
Keywords	Ecommerce, Online reviews, Consumer reviews, Conversion rates, Taobao
Thesis Advisor	Marom, O., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22109
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Su, Q. (2014, July 24). The impacts of online textual comments on customer conversion rate: An empirical study based on Taobao.com. Business Information Management. Retrieved from http://hdl.handle.net/2105/22109

The impacts of online textual comments on customer conversion rate