The impacts of online textual comments on customer conversion rate: An empirical study based on Taobao.com

Additional Metadata
Keywords	Ecommerce, Online reviews, Consumer reviews, Conversion rates, Taobao
Thesis Advisor	Marom, O., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/22109
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Su, Q. (2014). The impacts of online textual comments on customer conversion rate: An empirical study based on Taobao.com. In Business Information Management.http://hdl.handle.net/2105/22109

The impacts of online textual comments on customer conversion rate