Diffusion of RTB: What are the key barriers to adoption of real time bidding technology?

Additional Metadata
Keywords	Online marketing, Entrepreneurship, Display marketing, Real time bidding
Thesis Advisor	Berchicci, L., Reinmoller, P.
Persistent URL	hdl.handle.net/2105/22110
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voltas, F.M. (2014). Diffusion of RTB: What are the key barriers to adoption of real time bidding technology?. In Entrepreneurship & New Business Venturing.http://hdl.handle.net/2105/22110

Diffusion of RTB