Business model design for reverse innovation: A comparative case study in the automotive industry

Additional Metadata
Keywords	Reverse innovation, Business model, Emerging markets
Thesis Advisor	Oshri, I., Deichmann, D.
Persistent URL	hdl.handle.net/2105/22159
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rossèl, D.B.R. (2011). Business model design for reverse innovation: A comparative case study in the automotive industry. In Strategic Management.http://hdl.handle.net/2105/22159

Business model design for reverse innovation