2014-08-15
The celebrity impact on purchase intention towards celebrity brands in Taiwan
Publication
Publication
Brand awareness as mediator
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Yuan, Y., Flory, M.J. | |
hdl.handle.net/2105/22207 | |
Chinese Economy and Business | |
Organisation | Rotterdam School of Management |
Go, P.K. (2014, August 15). The celebrity impact on purchase intention towards celebrity brands in Taiwan. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/22207
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