The celebrity impact on purchase intention towards celebrity brands in Taiwan: Brand awareness as mediator

Additional Metadata
Keywords	Celebrities, Entrepreneurship, Brands, Consumer behaviour
Thesis Advisor	Yuan, Y., Flory, M.J.
Persistent URL	hdl.handle.net/2105/22207
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Go, P.K. (2014, August 15). The celebrity impact on purchase intention towards celebrity brands in Taiwan: Brand awareness as mediator. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/22207

The celebrity impact on purchase intention towards celebrity brands in Taiwan