2011-02-23
Customer co-creation: from an observing perspective
Publication
Publication
consumers’ preferences to purchase co-created products among various product categories
Additional Metadata | |
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, , , , , | |
Fuchs, C., Acar, O.A. | |
hdl.handle.net/2105/22209 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Kaetz, J.C. (2011, February 23). Customer co-creation: from an observing perspective. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22209
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