Customer co-creation: from an observing perspective: consumers’ preferences to purchase co-created products among various product categories

Additional Metadata
Keywords	Co creation, Co design, Product categories, User involvement, Designer driven, User driven
Thesis Advisor	Fuchs, C., Acar, O.A.
Persistent URL	hdl.handle.net/2105/22209
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kaetz, J.C. (2011, February 23). Customer co-creation: from an observing perspective: consumers’ preferences to purchase co-created products among various product categories. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22209

Customer co-creation: from an observing perspective