How social media can lead to earned media: A research on the important role of eWoM in digital marketing strategies in emerging countries : the case of China

Additional Metadata
Keywords	Social media, Word of mouth (WOM), China, Emerging markets, Marketing strategy, Middle class, Earned media
Thesis Advisor	Greeven, M.J., Dietz, H.M.S.
Persistent URL	hdl.handle.net/2105/22220
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Toom, T.M. van der. (2011, December 12). How social media can lead to earned media: A research on the important role of eWoM in digital marketing strategies in emerging countries : the case of China. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/22220

How social media can lead to earned media