2011-12-12
How social media can lead to earned media
Publication
Publication
A research on the important role of eWoM in digital marketing strategies in emerging countries : the case of China
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, , , , , , | |
Greeven, M.J., Dietz, H.M.S. | |
hdl.handle.net/2105/22220 | |
Chinese Economy and Business | |
Organisation | Rotterdam School of Management |
Toom, T.M. van der. (2011, December 12). How social media can lead to earned media. Chinese Economy and Business. Retrieved from http://hdl.handle.net/2105/22220
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