The influence of interactive media on consumer willingness to pay in online stores

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Keywords	Online shopping, Purchase intention, Interactive media, Consumer behaviour, Willingness to pay, Informedness
Thesis Advisor	Li, T., Verlegh, P.W.J.
Persistent URL	hdl.handle.net/2105/22252
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meshkova, Z. (2010). The influence of interactive media on consumer willingness to pay in online stores. In Business Information Management.http://hdl.handle.net/2105/22252

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