2011-02-15
It’s not all about prestige
Publication
Publication
The mediating effect of perceived brand value on purchase probability of local versus international brands
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Everdingen, Y.M. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/22299 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Kluge, P.N. (2011, February 15). It’s not all about prestige. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22299
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