It’s not all about prestige: The mediating effect of perceived brand value on purchase probability of local versus international brands

Additional Metadata
Keywords	Mediation, Brands, Perceived value, Structural equation model
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22299
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kluge, P.N. (2011, February 15). It’s not all about prestige: The mediating effect of perceived brand value on purchase probability of local versus international brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22299

It’s not all about prestige