Variations in the rating scale format: The effect on the extreme response in online movie rating : the verbal language of the rating scale

Additional Metadata
Keywords	Rating, Scales, Film industry/market/sector, Online, Extreme responses
Thesis Advisor	Tsekouras, D., Paolacci, G.
Persistent URL	hdl.handle.net/2105/22424
Series	General Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rennes, S. van. (2013). Variations in the rating scale format: The effect on the extreme response in online movie rating : the verbal language of the rating scale. In General Management.http://hdl.handle.net/2105/22424

Variations in the rating scale format