China’s institutional changes and female archetypes: The influence of coercive, mimetic and normative isomorphism on female advertising archetypes in China

Additional Metadata
Keywords	China, Institutional isomorphism, Archetypes, Advertising
Thesis Advisor	Krug, B., Betancourt, N.E.
Persistent URL	hdl.handle.net/2105/22448
Series	Chinese Economy and Business
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lam, J.J. (2012). China’s institutional changes and female archetypes: The influence of coercive, mimetic and normative isomorphism on female advertising archetypes in China. In Chinese Economy and Business.http://hdl.handle.net/2105/22448

China’s institutional changes and female archetypes