Online social networks: antecedents of user adoption and intention to interact with companies: which aspects do have influence on the usage of online social networks by customers as a tool to interact with companies?

Additional Metadata
Keywords	Open innovation, Social networks, Customer interactions, Technology acceptance model (TAM), New product development (NPD)
Thesis Advisor	Wiele, A. van der, Beije, P.R.
Persistent URL	hdl.handle.net/2105/22523
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hansler, J. (2011, December 12). Online social networks: antecedents of user adoption and intention to interact with companies: which aspects do have influence on the usage of online social networks by customers as a tool to interact with companies?. Management of Innovation. Retrieved from http://hdl.handle.net/2105/22523

Online social networks: antecedents of user adoption and intention to interact with companies