2011-12-12
Online social networks: antecedents of user adoption and intention to interact with companies
Publication
Publication
which aspects do have influence on the usage of online social networks by customers as a tool to interact with companies?
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, , , , | |
Wiele, A. van der, Beije, P.R. | |
hdl.handle.net/2105/22523 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Hansler, J. (2011, December 12). Online social networks: antecedents of user adoption and intention to interact with companies. Management of Innovation. Retrieved from http://hdl.handle.net/2105/22523
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