2014-07-01
How does experiential marketing lead to consumer-brand emotional attachment?
Publication
Publication
Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment
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, , , , | |
Dul, J., Berens, G.A.J.M. | |
hdl.handle.net/2105/22728 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Wong, Y.F. (2014, July). How does experiential marketing lead to consumer-brand emotional attachment?. Management of Innovation. Retrieved from http://hdl.handle.net/2105/22728
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