How does experiential marketing lead to consumer-brand emotional attachment?: Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment

Additional Metadata
Keywords	Customer experiences, Experiential marketing, Branding, Consumer behavior, Brand personality
Thesis Advisor	Dul, J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22728
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wong, Y.F. (2014). How does experiential marketing lead to consumer-brand emotional attachment?: Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment. In Management of Innovation.http://hdl.handle.net/2105/22728

How does experiential marketing lead to consumer-brand emotional attachment?