How does experiential marketing lead to consumer-brand emotional attachment?: Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment

Additional Metadata
Keywords	Customer experiences, Experiential marketing, Branding, Consumer behavior, Brand personality
Thesis Advisor	Dul, J., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22728
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wong, Y.F. (2014, July). How does experiential marketing lead to consumer-brand emotional attachment?: Evaluating relationships among experiential marketing, brand personalities, consumer-brand trust and consumer-brand emotional attachment. Management of Innovation. Retrieved from http://hdl.handle.net/2105/22728

How does experiential marketing lead to consumer-brand emotional attachment?