Co-branding: raising a consumer’s reservation price?: The effects of product-product fit and brand-brand fit

Additional Metadata
Keywords	Co branding, Product fit, Brand fit, Consumer reviews, Price premiums
Thesis Advisor	Everdingen, Y.M. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22808
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Visser, C.J. (2014, February 18). Co-branding: raising a consumer’s reservation price?: The effects of product-product fit and brand-brand fit. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22808

Co-branding: raising a consumer’s reservation price?