2014-02-18
Co-branding: raising a consumer’s reservation price?
Publication
Publication
The effects of product-product fit and brand-brand fit
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Everdingen, Y.M. van, Rijsdijk, S.A. | |
hdl.handle.net/2105/22808 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Visser, C.J. (2014, February 18). Co-branding: raising a consumer’s reservation price?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22808
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