Co-branding: raising a consumer’s reservation price?: The effects of product-product fit and brand-brand fit

Additional Metadata
Keywords	Co branding, Product fit, Brand fit, Consumer reviews, Price premiums
Thesis Advisor	Everdingen, Y.M. van, Rijsdijk, S.A.
Persistent URL	hdl.handle.net/2105/22808
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Visser, C.J. (2014). Co-branding: raising a consumer’s reservation price?: The effects of product-product fit and brand-brand fit. In International Management CEMS.http://hdl.handle.net/2105/22808

Co-branding: raising a consumer’s reservation price?