2014-03-26
Challenges related to market entry in least developed markets
Publication
Publication
The case of Heineken in Ethiopia
| Additional Metadata | |
|---|---|
| , , , , | |
| Olie, R.L., Magala, S.J. | |
| hdl.handle.net/2105/22869 | |
| Strategic Management | |
| Organisation | Rotterdam School of Management |
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Scaffidi, M. (2014, March 26). Challenges related to market entry in least developed markets: The case of Heineken in Ethiopia. Strategic Management. Retrieved from http://hdl.handle.net/2105/22869 |
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