2014-03-26
Challenges related to market entry in least developed markets
Publication
Publication
The case of Heineken in Ethiopia
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Olie, R.L., Magala, S.J. | |
hdl.handle.net/2105/22869 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Scaffidi, M. (2014, March 26). Challenges related to market entry in least developed markets. Strategic Management. Retrieved from http://hdl.handle.net/2105/22869
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