Enhancing the customer experience through the use of mobile shopping services in the retail store: A case study about experience-based innovation at the home furniture retail store IKEA

Additional Metadata
Keywords	Ikea, Customer experiences, Retail industry/market/sector, Mobile shopping, Innovation
Thesis Advisor	Dittrich, K., Molenaar, C.N.A.
Persistent URL	hdl.handle.net/2105/22903
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Groenewegen, I. (2013). Enhancing the customer experience through the use of mobile shopping services in the retail store: A case study about experience-based innovation at the home furniture retail store IKEA. In Management of Innovation.http://hdl.handle.net/2105/22903

Enhancing the customer experience through the use of mobile shopping services in the retail store