2013-09-26
Enhancing the customer experience through the use of mobile shopping services in the retail store
Publication
Publication
A case study about experience-based innovation at the home furniture retail store IKEA
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, , , , | |
Dittrich, K., Molenaar, C.N.A. | |
hdl.handle.net/2105/22903 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Groenewegen, I. (2013, September 26). Enhancing the customer experience through the use of mobile shopping services in the retail store. Management of Innovation. Retrieved from http://hdl.handle.net/2105/22903
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