What is the effect of online customer involvement on purchase intention, and how is this influenced by retailer exclusivity, preference fit and social network conformity?

Additional Metadata
Keywords	Customer involvement, Purchase intention, Social media, Exclusivity, Retail industry/market/sector
Thesis Advisor	Everdingen, Y.M. van, Dittrich, K.
Persistent URL	hdl.handle.net/2105/22927
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Robben, C.S.R. (2015, March 12). What is the effect of online customer involvement on purchase intention, and how is this influenced by retailer exclusivity, preference fit and social network conformity?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22927

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