The use of rhetoric in vision communication: Are prettier painted pictures more persuasive?

Additional Metadata
Keywords	Innovation, Rhetoric, Crowdfunding, Vision, Communication
Thesis Advisor	Stam, D.A., Knippenberg, D.L. van
Persistent URL	hdl.handle.net/2105/22942
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijn, L. van. (2014). The use of rhetoric in vision communication: Are prettier painted pictures more persuasive?. In Management of Innovation.http://hdl.handle.net/2105/22942

The use of rhetoric in vision communication