2014-02-13
The social influence on brand loyalty: how blogposts by ‘social influentials’ impact brand loyalty
Publication
Publication
technology vs. fashion
Additional Metadata | |
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Everdingen, Y.M. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/22986 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Capkin, S. (2014, February 13). The social influence on brand loyalty: how blogposts by ‘social influentials’ impact brand loyalty. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22986
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