The social influence on brand loyalty: how blogposts by ‘social influentials’ impact brand loyalty: technology vs. fashion

Additional Metadata
Keywords	Brand loyalty, Word of mouth (WOM), Blog, Social influence
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/22986
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Capkin, S. (2014, February 13). The social influence on brand loyalty: how blogposts by ‘social influentials’ impact brand loyalty: technology vs. fashion. International Management CEMS. Retrieved from http://hdl.handle.net/2105/22986

The social influence on brand loyalty: how blogposts by ‘social influentials’ impact brand loyalty