The interaction of privacy and quality on online personalization usage: Its importance on willingness to become profiled and paying a premium

Additional Metadata
Thesis Advisor	Li, T., Bruggen, G.H. van
Persistent URL	hdl.handle.net/2105/23072
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Unger, T. (2010, March 26). The interaction of privacy and quality on online personalization usage: Its importance on willingness to become profiled and paying a premium. Business Information Management. Retrieved from http://hdl.handle.net/2105/23072

The interaction of privacy and quality on online personalization usage