2010-03-30
The impact of a person’s ideal self-image on the purchase intention of global versus local brands
Publication
Publication
| Additional Metadata | |
|---|---|
| Everdingen, Y.M. van, Stam, D.A. | |
| hdl.handle.net/2105/23074 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
|
Krettek, N.M. (2010, March 30). The impact of a person’s ideal self-image on the purchase intention of global versus local brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23074 |
|