2010-03-30
The impact of a person’s ideal self-image on the purchase intention of global versus local brands
Publication
Publication
Additional Metadata | |
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Everdingen, Y.M. van, Stam, D.A. | |
hdl.handle.net/2105/23074 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Krettek, N.M. (2010, March 30). The impact of a person’s ideal self-image on the purchase intention of global versus local brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23074
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