2010-03-23
Corporate social responsibility and its influence on consumers’ emotional attachment to a brand
Publication
Publication
| Additional Metadata | |
|---|---|
| Ataman, M.B., Cheng, T. | |
| hdl.handle.net/2105/23084 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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Protosyngelou, A. (2010). Corporate social responsibility and its influence on consumers’ emotional attachment to a brand. In International Management CEMS.http://hdl.handle.net/2105/23084 |
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