2010-12-15
How do SME retailers implement a click-and-mortar strategy and what explains its success?
Publication
Publication
Implementing a click-and-mortar strategy in an offline business, what is the best path to follow and where are the major pitfalls?
| Additional Metadata | |
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| , , , , | |
| Jaspers, F.P.H., Beije, P.R. | |
| hdl.handle.net/2105/23102 | |
| Entrepreneurship & New Business Venturing | |
| Organisation | Rotterdam School of Management |
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Meloen, H.J. (2010, December 15). How do SME retailers implement a click-and-mortar strategy and what explains its success?. Entrepreneurship & New Business Venturing. Retrieved from http://hdl.handle.net/2105/23102
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