How do SME retailers implement a click-and-mortar strategy and what explains its success?: Implementing a click-and-mortar strategy in an offline business, what is the best path to follow and where are the major pitfalls?

Additional Metadata
Keywords	Multichanneling, Small and medium size enterprises (SMEs), Business services, Innovation, Entrepreneurship
Thesis Advisor	Jaspers, F.P.H., Beije, P.R.
Persistent URL	hdl.handle.net/2105/23102
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meloen, H.J. (2010). How do SME retailers implement a click-and-mortar strategy and what explains its success?: Implementing a click-and-mortar strategy in an offline business, what is the best path to follow and where are the major pitfalls?. In Entrepreneurship & New Business Venturing.http://hdl.handle.net/2105/23102

How do SME retailers implement a click-and-mortar strategy and what explains its success?