The effects of social proof and value proposition on intention to buy in a group-buying environment: An eye-tracking approach

Additional Metadata
Keywords	Groupon, Social proof, Value proposition, Eye tracking
Thesis Advisor	Li, T., Hooge, I.E. de
Persistent URL	hdl.handle.net/2105/23125
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Riebeek, N. (2014, August 29). The effects of social proof and value proposition on intention to buy in a group-buying environment: An eye-tracking approach. Business Information Management. Retrieved from http://hdl.handle.net/2105/23125

The effects of social proof and value proposition on intention to buy in a group-buying environment