The impact of negative and positive spillover effects in a co-branded context

Additional Metadata
Keywords	Co branding, Spillover, Brand equity
Thesis Advisor	Everdingen, Y.M. van, Shemla, M.
Persistent URL	hdl.handle.net/2105/23193
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krauel, C. (2013, February). The impact of negative and positive spillover effects in a co-branded context. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23193

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