The effect of TV advertisements on brand equity and brand personality

Additional Metadata
Thesis Advisor	Everdingen, Y.M. van, Sojli, E.
Persistent URL	hdl.handle.net/2105/23242
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adler, A. (2010, March 2). The effect of TV advertisements on brand equity and brand personality. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23242

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