The two-way sponsoring road: Brand image transfer in sports sponsoring

Additional Metadata
Keywords	Brand image, Sponsoring, Transfers, Sports industry/market/sector, Sponsorship, Formula 1
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23244
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sieveking, J. (2011, March 25). The two-way sponsoring road: Brand image transfer in sports sponsoring. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23244

The two-way sponsoring road