2011-03-25
The two-way sponsoring road
Publication
Publication
Brand image transfer in sports sponsoring
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, , , , , | |
Everdingen, Y.M. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/23244 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Sieveking, J. (2011, March 25). The two-way sponsoring road. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23244
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