2010-09-14
Role of country-level variables in identifying countries in which consumers are more responsive to local or global brands
Publication
Publication
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Everdingen, Y.M. van, Eijk, A.R. van der | |
hdl.handle.net/2105/23267 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Jaworska, A.W. (2010, September 14). Role of country-level variables in identifying countries in which consumers are more responsive to local or global brands. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23267
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