Role of country-level variables in identifying countries in which consumers are more responsive to local or global brands

Additional Metadata
Keywords	Global brands, National level variables, Country level variables
Thesis Advisor	Everdingen, Y.M. van, Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/23267
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaworska, A.W. (2010). Role of country-level variables in identifying countries in which consumers are more responsive to local or global brands. In International Management CEMS.http://hdl.handle.net/2105/23267

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