Innovation packaging: The influence of communication moves on the selling of innovations to intra-organizational decision makers

Additional Metadata
Thesis Advisor	Sidhu, J.S., Marsili, O.
Persistent URL	hdl.handle.net/2105/23282
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mevissen, N.C. (2009, December 3). Innovation packaging: The influence of communication moves on the selling of innovations to intra-organizational decision makers. Strategic Management. Retrieved from http://hdl.handle.net/2105/23282

Innovation packaging