2009-12-03
Innovation packaging
Publication
Publication
The influence of communication moves on the selling of innovations to intra-organizational decision makers
Additional Metadata | |
---|---|
Sidhu, J.S., Marsili, O. | |
hdl.handle.net/2105/23282 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Mevissen, N.C. (2009, December 3). Innovation packaging. Strategic Management. Retrieved from http://hdl.handle.net/2105/23282
|