Innovation packaging: The influence of communication moves on the selling of innovations to intra-organizational decision makers

Additional Metadata
Thesis Advisor	Sidhu, J.S., Marsili, O.
Persistent URL	hdl.handle.net/2105/23282
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mevissen, N.C. (2009). Innovation packaging: The influence of communication moves on the selling of innovations to intra-organizational decision makers. In Strategic Management.http://hdl.handle.net/2105/23282

Innovation packaging