What triggers consumers to share social media content?: A study concerning social media promotions for company managers to manage their social media practices

Additional Metadata
Keywords	Social media, Facebook, Promotion, Sharing
Thesis Advisor	Li, T., Gelper, S.E.C.
Persistent URL	hdl.handle.net/2105/23420
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Leung, C.C.Y. (2014). What triggers consumers to share social media content?: A study concerning social media promotions for company managers to manage their social media practices. In Business Information Management.http://hdl.handle.net/2105/23420

What triggers consumers to share social media content?