Ende, J.C.M. van den, Everdingen, Y.M. van
hdl.handle.net/2105/23441
Management of Innovation
Rotterdam School of Management

Kats, W.J. van. (2010). Customer and end-consumer involvement in business model innovation: A case study to customer and end-consumer involvement during business model development at Broodje Unox. In Management of Innovation.http://hdl.handle.net/2105/23441