First steps towards a conversion attribution model: An empirical study presenting the factors and weights that determine the contribution of a publisher to an order

Additional Metadata
Keywords	Ecommerce, Conversion attribution, Logistic regression, Affiliate marketing
Thesis Advisor	Li, T., Aernoudts, R.H.R.M.
Persistent URL	hdl.handle.net/2105/23508
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijden, M.A. van der. (2013). First steps towards a conversion attribution model: An empirical study presenting the factors and weights that determine the contribution of a publisher to an order. In Business Information Management.http://hdl.handle.net/2105/23508

First steps towards a conversion attribution model