First steps towards a conversion attribution model: An empirical study presenting the factors and weights that determine the contribution of a publisher to an order

Additional Metadata
Keywords	Ecommerce, Conversion attribution, Logistic regression, Affiliate marketing
Thesis Advisor	Li, T., Aernoudts, R.H.R.M.
Persistent URL	hdl.handle.net/2105/23508
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijden, M.A. van der. (2013, March 22). First steps towards a conversion attribution model: An empirical study presenting the factors and weights that determine the contribution of a publisher to an order. Business Information Management. Retrieved from http://hdl.handle.net/2105/23508

First steps towards a conversion attribution model