2013-09-25
The abnormal returns of athlete endorsements
Publication
Publication
An event study of stock price reactions to athlete endorsers
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Kampen, S. van, Sandu, M.I. | |
hdl.handle.net/2105/23558 | |
Finance & Investments | |
Organisation | Rotterdam School of Management |
Backhausen, M.P.C. (2013, September 25). The abnormal returns of athlete endorsements. Finance & Investments. Retrieved from http://hdl.handle.net/2105/23558
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