The abnormal returns of athlete endorsements: An event study of stock price reactions to athlete endorsers

Additional Metadata
Keywords	Endorsement, Event study, Abnormal returns, Stock price reactions
Thesis Advisor	Kampen, S. van, Sandu, M.I.
Persistent URL	hdl.handle.net/2105/23558
Series	Finance & Investments
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Backhausen, M.P.C. (2013, September 25). The abnormal returns of athlete endorsements: An event study of stock price reactions to athlete endorsers. Finance & Investments. Retrieved from http://hdl.handle.net/2105/23558

The abnormal returns of athlete endorsements