The effect of push notifications on consumer behaviour

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Keywords	M commerce, Advertising, Marketing, Consumer behaviour, Smartphones, Mobile applications, Push notifications
Thesis Advisor	Li, T., Ketter, W.
Persistent URL	hdl.handle.net/2105/23629
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chow, N. (2014). The effect of push notifications on consumer behaviour. In Business Information Management.http://hdl.handle.net/2105/23629

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