The effect of push notifications on consumer behaviour

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Keywords	M commerce, Advertising, Marketing, Consumer behaviour, Smartphones, Mobile applications, Push notifications
Thesis Advisor	Li, T., Ketter, W.
Persistent URL	hdl.handle.net/2105/23629
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chow, N. (2014, August 31). The effect of push notifications on consumer behaviour. Business Information Management. Retrieved from http://hdl.handle.net/2105/23629

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