2014-08-31
How does Social Media Engagement affect the bottom line?
Publication
Publication
An action-based and quantitative research at Dutch high fashion accessories label In My Dresser about how followers on social media influence the sales of a company
| Additional Metadata | |
|---|---|
| , , , , | |
| Boons, M., Stam, D.A. | |
| hdl.handle.net/2105/23696 | |
| Business Information Management | |
| Organisation | Rotterdam School of Management |