How does Social Media Engagement affect the bottom line?: An action-based and quantitative research at Dutch high fashion accessories label In My Dresser about how followers on social media influence the sales of a company

Additional Metadata
Keywords	Social media, Willingness to buy, Brand loyalty, In My Dresser, Word of mouth (WOM)
Thesis Advisor	Boons, M., Stam, D.A.
Persistent URL	hdl.handle.net/2105/23696
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Thee, S. (2014, August 31). How does Social Media Engagement affect the bottom line?: An action-based and quantitative research at Dutch high fashion accessories label In My Dresser about how followers on social media influence the sales of a company. Business Information Management. Retrieved from http://hdl.handle.net/2105/23696

How does Social Media Engagement affect the bottom line?