How does Social Media Engagement affect the bottom line?: An action-based and quantitative research at Dutch high fashion accessories label In My Dresser about how followers on social media influence the sales of a company

Additional Metadata
Keywords	Social media, Willingness to buy, Brand loyalty, In My Dresser, Word of mouth (WOM)
Thesis Advisor	Boons, M., Stam, D.A.
Persistent URL	hdl.handle.net/2105/23696
Series	Business Information Management
Organisation	Rotterdam School of Management

How does Social Media Engagement affect the bottom line?