Factors affecting behavioral intention to use social media as information channel: A customers’ perspective in the life insurance industry

Additional Metadata
Keywords	Insurance industry/market/sector, Life insurance industry/market/sector, Social media, Information channels, Behavioural intentions, Structural equation model, partial least square method
Thesis Advisor	Manuel, D.H., Dittrich, K.
Persistent URL	hdl.handle.net/2105/23767
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zonneveld, E.W.M. (2013, December 6). Factors affecting behavioral intention to use social media as information channel: A customers’ perspective in the life insurance industry. Business Information Management. Retrieved from http://hdl.handle.net/2105/23767

Factors affecting behavioral intention to use social media as information channel