Factors affecting behavioral intention to use social media as information channel: A customers’ perspective in the life insurance industry

Additional Metadata
Keywords	Insurance industry/market/sector, Life insurance industry/market/sector, Social media, Information channels, Behavioural intentions, Structural equation model, partial least square method
Thesis Advisor	Manuel, D.H., Dittrich, K.
Persistent URL	hdl.handle.net/2105/23767
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zonneveld, E.W.M. (2013). Factors affecting behavioral intention to use social media as information channel: A customers’ perspective in the life insurance industry. In Business Information Management.http://hdl.handle.net/2105/23767

Factors affecting behavioral intention to use social media as information channel