2010-03-02
To shock or to be original?: original advertisements as an alternative to ‘shockvertising’
Publication
Publication
the effects on brand equity
Additional Metadata | |
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Everdingen, Y.M. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/23972 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Marks, M.M. (2010, March 2). To shock or to be original?: original advertisements as an alternative to ‘shockvertising’. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23972
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