To shock or to be original?: original advertisements as an alternative to ‘shockvertising’: the effects on brand equity

Additional Metadata
Thesis Advisor	Everdingen, Y.M. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/23972
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Marks, M.M. (2010, March 2). To shock or to be original?: original advertisements as an alternative to ‘shockvertising’: the effects on brand equity. International Management CEMS. Retrieved from http://hdl.handle.net/2105/23972

To shock or to be original?: original advertisements as an alternative to ‘shockvertising’