2009-09-24
The organization of customer involvement in the new service development process
Publication
Publication
How are service companies facing the managerial challenges of involving customers?
| Additional Metadata | |
|---|---|
| Wiele, A. van der, Beije, P.R. | |
| hdl.handle.net/2105/23997 | |
| Management of Innovation | |
| Organisation | Rotterdam School of Management |
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Tio, K. (2009, September 24). The organization of customer involvement in the new service development process: How are service companies facing the managerial challenges of involving customers?. Management of Innovation. Retrieved from http://hdl.handle.net/2105/23997 |
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