How do verticalization strategies as shop in shop concepts affect the brand image and brand equity of the global retailer Hugo Boss from the customers’ point of view?

Additional Metadata
Keywords	Hugo Boss, Retail formats, Shop in shop, Brand image, Brand equity
Thesis Advisor	Everdingen, Y.M. van, Koster, M.B.M. de
Persistent URL	hdl.handle.net/2105/24036
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elfferding, D. (2012, June 22). How do verticalization strategies as shop in shop concepts affect the brand image and brand equity of the global retailer Hugo Boss from the customers’ point of view?. International Management CEMS. Retrieved from http://hdl.handle.net/2105/24036

Publication