The use of social media by SME’s: How relevance, realness, and remarkableness influence interactivity and engagement

Additional Metadata
Keywords	Social media, Internet, Advertising, Interactivity, Engagement
Thesis Advisor	Manuel, D.H., Szymanowski, M.
Persistent URL	hdl.handle.net/2105/24069
Series	Entrepreneurship & New Business Venturing
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, A.J. de. (2010). The use of social media by SME’s: How relevance, realness, and remarkableness influence interactivity and engagement. In Entrepreneurship & New Business Venturing.http://hdl.handle.net/2105/24069

The use of social media by SME’s